How has digital marketing changed the online market landscape?

 

Photo Source Google.

Digital marketing has greatly changed the online market landscape by providing businesses with new and more targeted ways to reach potential customers. With the rise of the internet and social media, businesses can now use digital channels such as search engines, websites, social media platforms, and email to promote their products and services. This has made it easier for businesses to reach a global audience and has also made it easier for consumers to find and compare products and services. Additionally, digital marketing has allowed the use of data and analytics to better understand and target specific consumer groups, leading to a more personalized and efficient marketing experience for both businesses and consumers.